What is SPAM??

What is Spam?

Over the years, people have often asked me to explain the various concepts of Marketing Communications. The following analogies might help clarify the "tools of the trade."

You see a handsome guy/girl at a party. You go up to him/her and say, "I'm fantastic in bed." -- That's Direct Marketing.

You're at a party with a bunch of friends and see a handsome guy/girl. One of your friends goes up to him/her and pointing at you says, "She's/He's fantastic in bed." -- That's Advertising.

You see a handsome guy/girl at a party. You go up to him/girl and get his/her telephone number. The next day you call and say, "Hi, I'm fantastic in bed." -- That's Telemarketing.

You're at a party and see a handsome guy/girl. You get up and straighten your clothes. You walk up to him/her and pour him/her a drink. You say, "May I," and reach up to straighten their clothes brushing lightly against their arm, and then say, "By the way, I'm fantastic in bed." -- That's Public Relations.

You're at a party and see a handsome guy/girl. He/she walks up to you and says, "I hear you're fantastic in bed." -- That's Brand Recognition.

You're at a party and see a handsome guy/girl. You talk him/her into going home with your friend. -- That's a Sales Rep.

Your friend can't satisfy him/her so he/she calls you. -- That's Tech Support.

You're on your way to a party when you realize that there could be handsome men/women in all these houses you're passing. So you climb onto the roof of one situated toward the center and shout at the top of your lungs, "I'm fantastic in bed!" -- That's Spam.