Computer Support

I was scanning my local free advertising supplement (Friday Ad) checking out the competition, when I noticed something disturbing.

Out of seven advertisers providing computer support, only one provided his name within the advert. Upon telephoning the other six, none of them answered with their name and had to be prompted to get this fairly important detail (I don't know about you, but I like to know who I'm dealing with).

This begs the question, do the six who withheld their name from the advert have something to hide, or are they too cheap to pay for another two words????

I personally have learnt from experience that in marketing, the brand precedes the service and most of my clients come from recommendations due to being open and not afraid to admit 'I dont know'.